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BANG & OLUFSEN
Bang & Olufsen loudspeakers are beautiful without demanding attention. Listening to B&O speakers reveals aspects of your music that are otherwise imperceptible—an audiophile's dream.
To communicate this to music lovers, facts about iconic musicians/bands (like Hendrix multi-tracking his guitar solos) inspired these print ads and posters that reward a second glance. Additionally, ambient installations and pop-up shops reiterate the idea of "noticing something new" in physical space.
winner: Austin Addy (Silver)
co-AD & CW: Nathan Fyock